"Freedom of choice is a pillar of Western culture. But can too much of it be a bad thing? ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"Learn about everything related to luxuries including definition, types, classifications, and the role of emotions for making a purchase decision ..." 
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"Many Australians are confused about what they can and can't recycle, and whether they need to clean everything before it goes in the bin. The best plan is to check the details with your local council ..."
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"Because emotions play such a huge role in consumers' decisions, getting them to make sustainably responsible choices has to be an emotional thing. Look to Subaru for an example ..."
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"When Richard Thaler signs copies of the best-selling book Nudge, which he co-authored with legal scholar Cass Sunstein, he always writes “Nudge for good” next to his name ..."
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"... What I really like though is that companies have the guts to challenge existing understandings of consumer behaviour ..." ©
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"The customer decision making process is an essential element in creating a marketing plan. Social media has increasingly contributed to influencing consumer’s decision making. Marketers need to pay ..."
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"Consumer behaviour is the study of individuals, groups, or organizations and the processes they use to select, secure, and dispose of products, services ..."
Tanja Elbaz's curator insight,
December 4, 2023 9:44 AM
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"Agents in an economy are supposed to be rational. People – wearing multiple hats as consumers, investors, employers or employees – take decisions on an everyday basis..."
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"Indian children have become so involved in the household decision-making process that Indian marketers beyond the usual kids' categories are having to consider them..."
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From
wwd
"Shoppers who live paycheck to paycheck are likely living beyond their means, say experts ..."
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"Consumers are moving outside the marketing funnel by changing the way they research and buy products. Here's how marketers should respond to the new customer journey ..."
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"An in-depth analysis of the psychology behind decision-making and a summary of different techniques for improving our judgment in diverse situations ..."
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"Every day we all have to make decisions. Most of the time, we do it without even thinking about it. We open the drawer and grab a pair of socks without ..."
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"As the younger generation of creative talent leads the way for emerging technology, marketers and tech vendors are noting a new industry paradigm ..."
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"Whether people locate their sense of self in the brain or the heart can have a major influence on their decision-making, according to a new study by management and business experts at Rice University and Columbia University ..."
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"Researchers map the emotion and desire behind consumer behavior - a must-read for #marketers ..."
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"So-called digital natives are no more likely than other age groups to participate in a variety of key digital behaviours, according to new research ..." ©
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"Cost and function are more important to consumers when buying products and services ..."
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"...The findings, to be published in October in Journal of Consumer Research, offer insight not only into children's decision-making around food, but also, more broadly, into the powerful ..."
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"Children are becoming more influential in family booking decisions, and hoteliers are responding by catering to their needs and wants..."
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"What’s in a name? Penn professor Damon Centola says it may be the solution to our thorniest social dilemmas..."
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