consumer psychology
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Real-life consumer psychology – with a touch of technology
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Volkswagen Polo pens a heartfelt note to give fans a closure (in India)

Volkswagen Polo pens a heartfelt note to give fans a closure (in India) | consumer psychology | Scoop.it

"Volkswagen Polo is being discontinued in India, the brand known for its human and heartwarming ads gave the fans a very special closure ..."

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Retailers: Don’t discount the power of brand love

Retailers: Don’t discount the power of brand love | consumer psychology | Scoop.it

"Bragging about getting the biggest discount has gained popularity in the U.S., but how do pricing promotions really impact consumer behavior? ..."

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