consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Battleground kirana: The anatomy of India's raging retail war

Battleground kirana: The anatomy of India's raging retail war | consumer psychology | Scoop.it

"Indias ubiquitous kirana stores are in great demand as many companies vie for their loyalty and customers ..."

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South African entrepreneur promotes inclusivity by creating a swim cap for black hair

South African entrepreneur promotes inclusivity by creating a swim cap for black hair | consumer psychology | Scoop.it

"According to Nomvuyo Treffers, founder and owner of Cape Town-based Swimma, "swimming caps are like shoes, there is no one size fits all ..."

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Gigaom | Predicting personality traits from content using IBM Watson

Gigaom | Predicting personality traits from content using IBM Watson | consumer psychology | Scoop.it

"Would you like to know what your customers want before they do? Of course. Every business wants to be able to anticipate the needs of their customers ..."

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Digital disruption is changing business, but technology isn't the only answer - The Next Web

Digital disruption is changing business, but technology isn't the only answer - The Next Web | consumer psychology | Scoop.it

"Brian Solis is principal analyst at Altimeter Group, a research firm focused on disruptive technology ..."

Leona Ungerer's insight:

"Believe it or not, a research report studying digital transformation, ended up focusing more on the human side of business change as a result of disruptive technology."

InnovAdvisor's curator insight, October 13, 2014 5:02 PM

Des pistes de réflexion intéressantes sur la part de la technologie dans l'innovation disruptive...

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How Tommy Hilfiger grew sales through immediacy | WARC

How Tommy Hilfiger grew sales through immediacy | WARC | consumer psychology | Scoop.it

"American designer brand Tommy Hilfiger made headlines for its instantly shoppable collections beginning last year; the impressive results suggest it has tapped into a public desire for immediacy ...".

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Building brands on consumer tasks | Branding Strategy Insider 

Building brands on consumer tasks | Branding Strategy Insider  | consumer psychology | Scoop.it

"Jobs are the tasks that consumers are trying to get done in their everyday lives. Here's why that matters to brands ..."

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What Millennials want from consumer goods

What Millennials want from consumer goods | consumer psychology | Scoop.it

"To win the hearts and minds (and wallets) of Millennial consumers, reflect their mindset by showing how your company is innovative, ethical and transparent ..."

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