"With a tiny marker on every grain of cotton, Pimacott can keep labels honest. Now if only the rest of the industry would catch up ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Recycling -- fashion world's antidote to environmental concerns | Agricultural Commodities | Reuters
"Hennes & Mauritz, the world's second-biggest fashion retailer, is launching a new effort to promote recycling as it seeks to cut its environmental impact, boost its ethical credentials and address looming shortages of raw materials ..." 
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