consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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The rise of mobile phishing attacks and how to combat them

The rise of mobile phishing attacks and how to combat them | consumer psychology | Scoop.it

"Find out why phishing is starting to focus on mobile devices...and what you can do about it ..."

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Digital branding vs personal branding »

Digital branding vs personal branding » | consumer psychology | Scoop.it

"Should you have a personal brand or a digital brand? This article will put digital branding vs personal branding in a head to head matchup ..."

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Should branding begin with the product or the company's values?

Should branding begin with the product or the company's values? | consumer psychology | Scoop.it

"Our branding expert Laura Ries says neither ..."

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50 smartest companies 2014 - MIT Technology Review

50 smartest companies 2014 - MIT Technology Review | consumer psychology | Scoop.it

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Why Rolex watches are the most reputable consumer products in the world ... - Forbes

Why Rolex watches are the most reputable consumer products in the world ... - Forbes | consumer psychology | Scoop.it

"...Also, Rolex is the most reputable company that exclusively produces a consumer product ..."

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Google company history: A way through the online forest?

Google company history: A way through the online forest? | consumer psychology | Scoop.it

"Google is one of the biggest and most influential companies in the world thanks to its unique search engine technology. But it wasn't always that way ..."

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The thirty elements of consumer value: A hierarchy

The thirty elements of consumer value: A hierarchy | consumer psychology | Scoop.it

"Measuring—and delivering—what consumers really want ..."

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You don’t need a digital strategy, you need a digitally transformed company

You don’t need a digital strategy, you need a digitally transformed company | consumer psychology | Scoop.it

"In 2015 it seems foolish to have a digital or mobile strategy, you just need a business strategy for the modern world. Whether it’s Uber reinventing the ..."

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Tech companies and fashion designers try to put the 'wear' in 'wearables'

Tech companies and fashion designers try to put the 'wear' in 'wearables' | consumer psychology | Scoop.it

"Samsung, Intel, GoPro are amping up their presence at New York Fashion Week. (The merging of fashion and technology still has a long way to go ..."

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How to choose a great name | Bad Language

How to choose a great name | Bad Language | consumer psychology | Scoop.it

'Choosing a great name for your company or products is crucial. A rose by any other name might smell as sweet, but a bad name can make a business flounder..."

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Leona Ungerer's insight:

Related: Japan mascot causes stir with ill-chosen name.

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