consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Five branding characteristics that connect with women (without losing the men) - MarketingProfs.com (subscription)

Five branding characteristics that connect with women (without losing the men) - MarketingProfs.com (subscription) | consumer psychology | Scoop.it

"Brands have been focused on engaging female consumers for some time now, and with good reason ..."

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How Different Image Characteristics Drive Pinterest Engagement

How Different Image Characteristics Drive Pinterest Engagement | consumer psychology | Scoop.it

"Visual characteristics like textures, colors and presence of faces in images impact social actions such as pins, repins and likes on Pinterest..."

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Leona Ungerer's insight:

Also see Presenting the Scientifically Perfect Pinterest Picture.

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The Psychology of Text

The Psychology of Text | consumer psychology | Scoop.it

"The written word. The primary source through which we share our knowledge. From ancient religious texts and history books, to learning of our friend’s adventures on Facebook. It is this marvelous medium that allows us to express emotions, share thoughts and tell stories. It has done for centuries..."

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Via Srikant Manchiraju
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