consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Retailers stumble adjusting to more selective shoppers - The New York Times

Retailers stumble adjusting to more selective shoppers - The New York Times | consumer psychology | Scoop.it

"In earnings reports this week, companies showed it has been a struggle to adapt to a consumer mind-set that is vastly different from what it was during much of the pandemic..."

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What if this was the dawn of brand experience?

What if this was the dawn of brand experience? | consumer psychology | Scoop.it

"I read with great interest the James Surowiecki New Yorker article titled “Twilight of the Brands.” Surowiecki takes on the notion that brands are the most important assets that a company can have ..."

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How technology is disrupting the entertainment industry

How technology is disrupting the entertainment industry | consumer psychology | Scoop.it

"...Broadly speaking, Leipzig identifies one of the biggest technological changes in recent times as being the advent of DVDs round about the turn of the century..."

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Hospitality Net - Six Technology Trends Revolutionising The Hospitality Industry | By Calum McIndoe

Hospitality Net - Six Technology Trends Revolutionising The Hospitality Industry | By Calum McIndoe | consumer psychology | Scoop.it

"As technology developments continue at a relentless pace, it can be difficult for hotels, leisure providers and those in hospitality to keep up with recent changes, let alone look to the future..."

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Thomas Cook: the death of a famous brand | WARC

Thomas Cook: the death of a famous brand | WARC | consumer psychology | Scoop.it

"A number of badly timed acquisitions left package holiday company Thomas Cook with an unsustainable debt burden that finally caught up with it, but even without that it was struggling to maintain relevance in a changed marketplace. ..."

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The Funny Math of Clothing Sizes

The Funny Math of Clothing Sizes | consumer psychology | Scoop.it

"When it comes to women's clothing sizes, there's some funny math going on. The average American woman is about 25 pounds heavier than she was in 1960..."

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Amy F. Kinzer's curator insight, October 23, 2013 8:00 AM

Ladies' sizes, which today go from 0 to 24 however shift from store to store, haven't advanced much for a considerable length of time. What's more generally, not, one or the other have the reach of larger size designs.

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The Incredible 75-Year Evolution Of The Superman Logo

The Incredible 75-Year Evolution Of The Superman Logo | consumer psychology | Scoop.it

"Superman's celebrating his 75th anniversary this year. Since his debut in 1938, the logo has undergone many design changes..."

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