"In this data-driven age, brands must not struggle, instead, should fully leverage data sources for insights. No Big Data but Only Right Data ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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From
nrf
"Glamour magazine's Lipstick Index gives marketers instant access to trend data ..." 
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"In the past, I have written blogs predicting trends for the coming year. This year, I want to focus on one trend, that of big data, and address what it means when marketing to women ..."
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"From NASCAR and the NBA to MIT, the Big Data revolution is reshaping how the world looks at sport ..."
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"A digital 'backlash', the explosion of video formats, and the need to fuse data analysis with creativity are amongst the key challenges facing marketers in 2016, according to a new report produced by Warc in collaboration with Deloitte Digital ..."
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"ZestFinance, a practitioner of big data underwriting, says it can reduce the risk of default on payday loans by 40 percent or more ..."
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"Brands like Amazon, Birchbox and Warby Parker are taking their e-commerce brands to the physical space ..."
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"The world of customer insight is being influenced by two seemingly opposing drivers - neuroscience and big data - that can skew our thinking, writes Mhairi McEwan...."
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