consumer psychology

when i first saw this article, i knew that it was going to be interesting to read. this article is about an advertisement for a shoe company. they decided to put a machine that can measure the speed of people running with a camera. they challenged people to try to run as fast as they could to be able to get a free pair of shoes. this challenge seems very fun and it is also very effective since many people wanted to give it a try. the company Reebok wanted to give the people something real as a prize, and that got a lot of people interested. this article was rather short, but it was fun to read and it also included a video of the people who decided to try this challenge. the goal of the advertisement was to make people be more active and more human. i don't think that this article is biased, because it is simply talking about an advertisement that is creative and fun for people that motivates them to be more active. i think that this source is reliable, because Reebok is a big company and they even have footage of people trying out the challenge.