"The patch of irregular vertical lines that revolutionised checking out at the supermarket is turning 50 ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"Emerging technologies are introducing entirely new ways to reach people, as well as entirely new ways to act and interact with them..." 
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"The rectangles of a two-dimensional (2D) barcode are Mondrian-esque. The black-and-white codes represent data in grid form, which only a computer can decipher. They represent a hyperlink or piece of text, which can be read by scanning the code—for example with a mobile phone. No internet connection is needed.
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"Mobile apps are transforming financial transactions for citizens ..."
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"Mercedes-Benz is to paste QR codes onto its vehicles to help rescue workers access schematic diagrams and save car crash victims..."
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"Danone recently unveiled a new system of baby formula QR codes.The goal of the new digitally enabled feature is to offer shoppers a way..."
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"Amazon has started placing QR code boxes that include its trademark smile logo into magazine advertisements, enabling Amazon mobile app users to scan the "SmileCode" to open Amazon product pages or other content on their phones, an Amazon spokeswoman told Retail Dive in an email ..."
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"QR codes are everywhere in China -- used by major retailers, street markets and even beggars and buskers ..."
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"The world's largest fashion companies are collaborating to solve a puzzle that has so far eluded every other business sector ..."
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"The new packaging features an illustrative approach as well as QR codes linking to McDonald’s menus..."
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