consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
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Win hearts and wallets like Patagonia by giving new life to old products

Win hearts and wallets like Patagonia by giving new life to old products | consumer psychology | Scoop.it

"There's more and more pressure -- both internally and externally -- for companies to help the environment. But it can help companies, too..."

  • Patagonia
  • Pela
  • Procter & Gamble
  • Coca-Cola
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Courting Thrifty Consumers With Value and Quality Brands Stress Value and Quality to Reach Thrifty Consumers

Courting Thrifty Consumers With Value and Quality Brands Stress Value and Quality to Reach Thrifty Consumers | consumer psychology | Scoop.it

"Companies like Procter & Gamble are promoting their value by introduced less expensive alternatives to its premium products to court cost-conscious shoppers..."

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