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Primark reveals refreshed brand identity as it launches its summer collection

Primark reveals refreshed brand identity as it launches its summer collection | consumer psychology | Scoop.it
From www.creativeboom.com - May 22, 3:27 AM

"The high street retailer's new look includes a fun update of its iconic Primark logo, a fresh colour palette and a bespoke font, crafted by global creative agency VCCP ..."


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Vans is suing Target over its "calculated and intentional" copying ... but are the shoes confusingly similar? — 

Vans is suing Target over its "calculated and intentional" copying ... but are the shoes confusingly similar? —  | consumer psychology | Scoop.it
From www.thefashionlaw.com - December 31, 2018 10:58 AM

"Just two days after filing suit against Primark for allegedly copying its famous Old Skool skate shoe, Vans slapped Target with a similar lawsuit. The Southern California-based skate company is taking on the American big-box retailer for not only selling shoes that include “confusingly similar ..."

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The Economics Of - How Primark built a thriving fashion business without selling online

The Economics Of - How Primark built a thriving fashion business without selling online | consumer psychology | Scoop.it
From www.wsj.com - August 3, 2023 3:05 AM

"E-commerce is booming, but Primark is increasing its revenue by focusing on retail stores.WSJ’s Trefor Moss explains how Primark has gained a foothold in the US..."

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The correct pronunciation of Primark is still dividing hearts and minds

The correct pronunciation of Primark is still dividing hearts and minds | consumer psychology | Scoop.it
From feedproxy.google.com - August 15, 2017 9:44 AM

"Is it "Pree-mark" or "Pry-mark"? Primark has finally broken its silence on the correct pronunciation ..."

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