"Fans of Nutella are going absolutely nuts after the brand changed its recipe. Nutella said in a post on its German Facebook page on Tuesday that it was "fine tuning" its recipe ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
"A die-hard Nutella fan loves the Hazelnut spread so much, she organised a global holiday around it, aptly named, World Nutella Day. Unfortunately for founder Sara Rosso, Nutella's parent company, Italy-based Ferrero SpA, weren’t all that thrilled with the idea, sending Rosso and fellow organisers a cease-and-desist letter..."
Leona Ungerer's insight:
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