"Heineken has partnered with leading behavioural change experts to develop a programme for its responsible consumption campaign, When You Drive, Never Drink.Based on ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"Meet Honey Ogundeyi, the Nigerian entrepreneur behind Fashpa, one of Africa's leading online fashion stores ..." 
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"Here is a compilation of all the best online stores and top Online Shopping Sites In Nigeria at the moment and some of the services they offer...Konga.com ..."
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"The two brothers who founded the online retailer MallforAfrica have found ways around problems with red tape, shipping costs and concerns about fraud ..."
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"Nigerian authorities are trying to tackle identity fraud by rolling out a multi-functional electronic ID card ..."
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"Along with helping neighborhoods to clean up unmanaged waste, Wecyclers also enables people in low-income communities to turn waste into value through an incentive program ..."
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"This infographic on e-commerce in Africa showcases the e-commerce preferences of African consumers in Nigeria, Kenya and South Africa..."
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Challenging macro-economic forces have compelled Nigerian consumers to make fundamental changes in what, where and how they shop ,,,"
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"The Nigerian phone market in recent times has become saturated with fake phones and many unsuspecting buyers have been scammed into buying fake phones for the price of an original one ..."
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"The word "Africa" conjures up an romantic scenes: elephants crossing the Kalahari, crashing water at Victoria Falls, panoramic views from Table Mountain ..."
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"With online retailers Jumia and Konga making considerable inroads in Africa's largest economy and with the exponential growth of other online transactions, PayPal has revealed that Nigeria has already grown to become its second largest market in Africa after South Africa, less than one year after it was launched in Nigeria ..."
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"A coalition of six Nigerian civil society organisations (CSOs) have written a petition to the Chairman of Board and Chief Executive Officer (CEO) of Coca-Cola Company, Muhtar Kent, over alleged consumer rights abuses by Coca-Cola Nigeria Limited ..."
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"Standard Bank has seen the number of payments to mobile wallets in Kenya on behalf of its clients increase by 300% in 2013 with both Kenya and Nigeria leading other African nations in terms of the adoption of mobile payment technology ..."
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