consumer psychology
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Real-life consumer psychology – with a touch of technology
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380 million tons of plastic are made every year. None of it is truly recyclable | Salon.com

380 million tons of plastic are made every year. None of it is truly recyclable | Salon.com | consumer psychology | Scoop.it

"Not even water bottles and milk jugs meet standards for recyclability, a new report finds ..."

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Iceland Christmas ad: banned, but it will help 2018 go down as the year of 'corporate caring'

Iceland Christmas ad: banned, but it will help 2018 go down as the year of 'corporate caring' | consumer psychology | Scoop.it

"A Christmas advertisement for the UK supermarket chain Iceland, which tells the story of a young girl who tries to help a baby orangutan whose home has been destroyed to create palm oil, will not be broadcast on television ..."

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Here’s the chilling Greenpeace video that ended Lego’s $116 million deal with Shell

Here’s the chilling Greenpeace video that ended Lego’s $116 million deal with Shell | consumer psychology | Scoop.it

"Lego is ending its $116m co-marketing partnership with Shell, following Greenpeace protests ..."

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As anti-plastic movements sweep the globe, change doesn’t always come easy 

As anti-plastic movements sweep the globe, change doesn’t always come easy  | consumer psychology | Scoop.it

"Australia could serve as a test case for the anti-plastic movement ..."

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The world's top 10 most innovative companies of 2015 in advertising/marketing

The world's top 10 most innovative companies of 2015 in advertising/marketing | consumer psychology | Scoop.it

"From brands dropping cultural truth bombs to Greenpeace razing web clutter, today's best advertising doesn't resemble advertising at all ..."

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