consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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60% of Ferrari’s portfolio to be hybrid or electric by 2026

60% of Ferrari’s portfolio to be hybrid or electric by 2026 | consumer psychology | Scoop.it

"Ferrari is speeding up its transition away from the 12-cylinder combustion engines that have been the hallmark of the Italian supercar brand ..."

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Ferrari moves into food and fashion

Ferrari moves into food and fashion | consumer psychology | Scoop.it

"The brand colours of red and yellow dominated at Sunday's debut catwalk show, which took place amid the production lines of Ferrari's Maranello base in northern Italy ..."

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Rolex and Ferrari fare well on the "Most reputable brand" list ... along with Lego, Disney

Rolex and Ferrari fare well on the "Most reputable brand" list ... along with Lego, Disney | consumer psychology | Scoop.it

"Rolex and Ferrari are among world’s most “reputable” companies, according to a newly-released study. The Reputation Institute, a New York-based research..."

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Fiat-Chrysler red lights rumor that Ferrari will move out of Italy

Fiat-Chrysler red lights rumor that Ferrari will move out of Italy | consumer psychology | Scoop.it

"Fiat-Chrysler is putting a stop to rumors that Ferrari – its quintessential Italian sports car line – would move out of Italy for tax breaks.
“These rumours have no grounds,” the company said in a statement ..."

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Ferrari banned the Kardashians from acquiring any of their luxury vehicles | Marca

Ferrari banned the Kardashians from acquiring any of their luxury vehicles | Marca | consumer psychology | Scoop.it

"Ferrari doesn't care if you have enough money to buy one or a couple of their cars.

The Italian car manufacturer has a blacklist of celebrities banned from acquiring a car..."

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Ferrari to launch fully-electric car in 2025 – TopAuto

Ferrari to launch fully-electric car in 2025 – TopAuto | consumer psychology | Scoop.it

"Ferrari is coming around to the idea of adding a fully-electric supercar to the fold ..."

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Ferrari chief: An electric version would be 'obscene'

Ferrari chief: An electric version would be 'obscene' | consumer psychology | Scoop.it

"Ferrari's chairman Sergio Marchionne said the automaker will never build an all-electric car and self-driving cars are completely out of the question ..."

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