"Beginning in January of 2020, Carnival Cruise Line will be ditching Coca-Cola products in favor of that company’s longtime rival, Pepsi-Cola ..."
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consumer psychology
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+8 today
Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"For the first time, the social network shares data from top-performing campaigns ..." 
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"I should have loved McDonald’s ambitious Super Bowl ad promoting the idea that customers could pay with “lovin’” instead of cash ..."
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"Disruption is the strenuously overworked marketing buzzword du jour that typically appears in a digital context ..." Via Craig Aberle
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"And parents, who in previous generations often introduced their children to Coke, typically when they were ages 6 to 8, have been holding back, largely because of health concerns ..."
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"Coke has unveiled an addition to its packaging arsenal as the drinks giant adds its global Spotify partnership to its cans for the first time..."
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"Chinese drinks brands need new and exciting creative to keep brands fresh for consumers as they take on the dominance of Coke and Sprite in the country, according to research by Publicis Media China in partnership with the Ehrenberg Bass Institute ..."
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"Coca-Cola is the first company to pay Twitter to get an emoji ..."
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"Fifteen or so years ago, email marketers started following in the footsteps of their direct mail predecessors by including the recipient's name at the top of the message—and often in the subject line, too ..."
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"Here's why Coca Cola and Pepsi are messing up their Twitter marketing brand strategy. An infographic compares the performance of these two long-time rivals ..."
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"Coke and Ford have teamed up to fuel more sustainable design. The two companies have unveiled a Ford Fusion Energi plug-in hybrid research vehicle with interior fabric surfaces made using Coke’s PlantBottle material..."
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