consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Covid-19 Ads: How messaging is evolving in the new normal

Covid-19 Ads: How messaging is evolving in the new normal | consumer psychology | Scoop.it

"From Oreo, Facebook, to Skechers, here’s how brands have been communicating over the last few days..."

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Covid-19 Ads: How brands are creating impactful communications with their consumers

Covid-19 Ads: How brands are creating impactful communications with their consumers | consumer psychology | Scoop.it

"From Honda to Adidas and Lexus, brands are helping consumers navigate through the new normal..."

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Generic advertising "in these uncertain times" cartoon

Generic advertising "in these uncertain times" cartoon | consumer psychology | Scoop.it

"Someone named Microsoft Sam recently compiled a selection of current advertisements into one three-minute montage titled: "Every Covid-19 Commercial is Exactly the Same." The video highlights eerily similar copy, music, and visuals across all the ads, spanning automotive to tech to retail ..."

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Covid-19 Ads: How brands are building loyalty among consumers during the crisis

Covid-19 Ads: How brands are building loyalty among consumers during the crisis | consumer psychology | Scoop.it

"From Pepsi, to Standard Chartered and Virgin Media, here’s how brands have been communicating over the last few days..."

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Covid-19 Ads: How brands are taking the socially responsible route in their communication

Covid-19 Ads: How brands are taking the socially responsible route in their communication | consumer psychology | Scoop.it

"From Bose to Burger King and Splash, brands are incorporating a forward-looking tone in their ads..."

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