consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
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Etsy CEO: We're in a different business than Amazon

Etsy CEO: We're in a different business than Amazon | consumer psychology | Scoop.it

"Jim Cramer sits down with Etsy CEO Josh Silverman at his company's headquarters to hear about how Etsy is carving its own space in the world of e-commerce ..."

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Target CEO, other executives paying customers home visits to improve shopping experience

Target CEO, other executives paying customers home visits to improve shopping experience | consumer psychology | Scoop.it

"Would you allow a stranger to enter your house, rummage through your closets and cupboards if it meant that your next shopping experience might be better? That's the idea behind Target's latest ..."

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McDonald’s seeks its fast-food soul

McDonald’s seeks its fast-food soul | consumer psychology | Scoop.it

"A new chief executive took over last week, inheriting a weakened company that is under pressure to be both cheap and high-quality ..."

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Uber CEO Travis Kalanick: 'Our growth is unprecedented'

Uber CEO Travis Kalanick: 'Our growth is unprecedented' | consumer psychology | Scoop.it

"Uber CEO Travis Kalanick sounds off on the company's mega valuation, AmEx partnership, and the company's challenges ..."

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Why digital transformation is now on the CEO’s shoulders | McKinsey & Company

Why digital transformation is now on the CEO’s shoulders | McKinsey & Company | consumer psychology | Scoop.it

"Big data, the Internet of Things, and artificial intelligence hold such disruptive power that they have inverted the dynamics of technology leadership ..."

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JCPenney has lots of data on shoppers, isn’t using it for anything

JCPenney has lots of data on shoppers, isn’t using it for anything | consumer psychology | Scoop.it

"The new CEO of JCPenney, a chain of department stores that had a brief and disastrous attempt at becoming more hip and upscale, says that the company is done “patching holes” in its business, and that it’s time to start building itself up for the ..."

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Snapchat wins hearts and minds on Madison Avenue - Digiday

Snapchat wins hearts and minds on Madison Avenue - Digiday | consumer psychology | Scoop.it

"Snapchat just landed McDonald's as an advertiser. But challenges lay ahead as the platform attempts to scale its ads business ..."

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