consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Temu: China's answer to Amazon is already Australia's most popular free app. What makes it so addictive?

Temu: China's answer to Amazon is already Australia's most popular free app. What makes it so addictive? | consumer psychology | Scoop.it

"While Temu employs common sales promotion tactics seen on other e-commerce platforms, it uses what is arguably the broadest range of these techniques ..."

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Australians pay $163 a month on average to store all the stuff we buy – how can we stop overconsuming? - ABC News

Australians pay $163 a month on average to store all the stuff we buy – how can we stop overconsuming? - ABC News | consumer psychology | Scoop.it

"To find space for all our possessions, or even hide our purchases from loved ones, Australians pay an average of $163 per month to store items we cannot fit in our houses. But why do we buy so much? ..."

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Digging deeper into an influencer’s influence - AdNews

Digging deeper into an influencer’s influence - AdNews | consumer psychology | Scoop.it

"Influencer marketing is reaping serious results in spite of its many vocal detractors. Rakuten Marketing’s Camille Mandray looks at how decision-makers can make the most of their influencer marketing ..."

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Encouraging Australians to embrace electric vehicles

Encouraging Australians to embrace electric vehicles | consumer psychology | Scoop.it

"Electric vehicle (EV) advocate Evenergi has received $172,215 from the Australian Renewable Energy Agency (ARENA) for its public participation program to increase the number of EVs on Australia’s roads and boost the number of solar and storage units installed in homes ..." 

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The 'sober generation': Aussie teens snubbing booze and cigarettes, researchers say

The 'sober generation': Aussie teens snubbing booze and cigarettes, researchers say | consumer psychology | Scoop.it

"Teenagers are turning away from alcohol and other substances so much so that researchers studying the change in attitude have labelled this the sober generation ..."

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Why are we still using plastic bags? - Australian Ethical - Super and Managed Funds 

Why are we still using plastic bags? - Australian Ethical - Super and Managed Funds  | consumer psychology | Scoop.it

"Australian consumers use 3.92 billion plastic bags each year. That’s about 170 plastic bags per person, per year! So why are we so addicted to plastic? ..."

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Why you're almost certainly wasting time rinsing your recycling

Why you're almost certainly wasting time rinsing your recycling | consumer psychology | Scoop.it

"Many Australians are confused about what they can and can't recycle, and whether they need to clean everything before it goes in the bin. The best plan is to check the details with your local council ..."

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Data collection by loyalty programs

Data collection by loyalty programs | consumer psychology | Scoop.it

"Retailer loyalty programs may look like a good deal, but are the benefits really worth it? And what are corporations really doing with your data? ..."

Leona Ungerer's insight:

An Australian perspective 

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'Love or Money' report on Australian loyalty program use

'Love or Money' report on Australian loyalty program use | consumer psychology | Scoop.it

"Loyalty programs remain a robust and popular method of engaging customers, particularly among Millennial consumers ..."

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Study finds food sharing technology increases willingness to share unwanted food - Phys.Org

Study finds food sharing technology increases willingness to share unwanted food - Phys.Org | consumer psychology | Scoop.it

"Australians are givers but not takers when it comes to food sharing, a QUT study investigating ways to reduce domestic food waste has found ..."

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Victory for lions as Australia announces ban on bringing animal trophies into country

Victory for lions as Australia announces ban on bringing animal trophies into country | consumer psychology | Scoop.it

"Hunters who travel to Africa to shoot lions will no longer be able to bring their trophies home with them, following an import ban announced this evening ..."

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What will soar and fail in tech and business in 2015

What will soar and fail in tech and business in 2015 | consumer psychology | Scoop.it

"No one does predictions like Mark Anderson, whose forecasts about the intersection of the economy and technology are closely followed in Silicon Valley ..."

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Toyota celebrates middle aged bad behaviour in Camry ad - MuMbrella

Toyota celebrates middle aged bad behaviour in Camry ad - MuMbrella | consumer psychology | Scoop.it

"Toyota continues to celebrate middle age with its latest ad promoting the special edition Camry RZ suggesting it will “bring out the bad in dad”.

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'Important' change to KitKat bar sold at Coles: 'A very good idea'

'Important' change to KitKat bar sold at Coles: 'A very good idea' | consumer psychology | Scoop.it

"The trial by Nestlé will start in Coles stores before looking to be extended. Find out what is changing ..."

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Sydney descends into chaos for OMEGA x Swatch watch launch

Sydney descends into chaos for OMEGA x Swatch watch launch | consumer psychology | Scoop.it

"Australians are going totally mad for the new 'MoonSwatch', with queues for the collaborative watch in Sydney reaching insane lengths ..."

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As anti-plastic movements sweep the globe, change doesn’t always come easy 

As anti-plastic movements sweep the globe, change doesn’t always come easy  | consumer psychology | Scoop.it

"Australia could serve as a test case for the anti-plastic movement ..."

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Ethical fashion app Good On You informs busy Millennials' buying decisions | afr.com

Ethical fashion app Good On You informs busy Millennials' buying decisions | afr.com | consumer psychology | Scoop.it

"An ethical fashion app is targeting Millennials who care about the human and environmental impact of fashion but don't have the time to research it ...."

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The new kind of retail store in Australian suburbs that's turning over millions

The new kind of retail store in Australian suburbs that's turning over millions | consumer psychology | Scoop.it

"When it comes to daigous, Australian business can't simply cut out the middleman and go straight to the consumer ..."

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'You can be a bogan and wear Gucci': Why menswear is gaining pace in fashion scene

'You can be a bogan and wear Gucci': Why menswear is gaining pace in fashion scene | consumer psychology | Scoop.it

"Men can now don the latest designer threads without being spurned and that is causing unprecedented growth in the global menswear market, fashion experts say ..."

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Here are Australia's ten most valuable brands

Here are Australia's ten most valuable brands | consumer psychology | Scoop.it

"People often make purchasing decisions predominantly based on the brand. That is, they may pick one product over another based on a company ..."

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Price drives Aussie car purchases

Price drives Aussie car purchases | consumer psychology | Scoop.it

"Australians are open minded on automotive brands when looking for a new vehicle, a new research study has found, with their choices remaining largely price-driven ..."

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Domino’s unveil 'world’s first' pizza delivery robot

Domino’s unveil 'world’s first' pizza delivery robot | consumer psychology | Scoop.it

"Australian fast-food retailer converted a military robot into its Domino’s Robotic Unit, which could spell the beginning of the end of the pizza delivery boy ..."

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Keeping Kellogg relevant at breakfast through innovation - Marketing magazine Australia (registration)

Keeping Kellogg relevant at breakfast through innovation - Marketing magazine Australia (registration) | consumer psychology | Scoop.it

"Samuel Tait met with Tamara Howe, director of innovation and masterbrand, Kellogg Australia, to find out how the company uses innovation to ensure it will flourish and thrive throughout the century ahead ..."

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Vain, deluded, indecisive, biased: The "average" Australian consumer ... - Science 2.0

Vain, deluded, indecisive, biased: The "average" Australian consumer ... - Science 2.0 | consumer psychology | Scoop.it

"The "average" Australian according to statistics is a 37 year-old woman with two kids, a mortgage and three bedroom house ..."

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Volvo a step closing to avoiding a crash with a kangaroo

Volvo a step closing to avoiding a crash with a kangaroo | consumer psychology | Scoop.it

"Swedish car maker Volvo says it is a step closer to coming up with technology that can spot a kangaroo and slam on the brakes to avoid impact — and has already started testing in Australia ..."

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