"Today, 56 cents of every dollar spent in the U.S.in 2018 was attributable to the 50-plus population yet brands continue to ignore them..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"McDonald's needs to win over budget shoppers to attract more customers, with the chain adding new local deals and inexpensive breakfast options ..." 
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"Dollar General stores thrive in low-income rural towns, and the deep-discount chain has opened hundreds of new shops in the past year ..."
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"Americans spend more than 60% of their expenses on housing, transportation, and food ..."
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From
www
"Every year, more than 275 million containers enter the United States by boat, truck, rail, and air. Last year, U.S. law enforcement agencies seized a total of 31,560 shipments containing counterfeit goods, an increase from 28,865 the year prior ..."
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"Often, the banking options available for low-income Americans are all fundamentally flawed ..."
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"The holiday is called Singles' Day and it's held every year on Nov. 11. It's like China's version of Cyber Monday, but seven times as big ..."
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"Sephora and Starbucks have the best digital gift card programs among retailers in the United States, according to recent research from RSR and CashStar ..."
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"More merchants are opting to go completely cashless, skipping out on the hassle and expense of coins and bills ..."
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"Better burger" chains from Smashburger to Five Guys have exploded in recent years, leading to industry heavyweights like McDonald's and Wendy's changing their strategies ..."
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"America is a worldwide brand of sorts, but it doesn’t carry the same connotations everywhere ..."
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"Volkswagen of America has announced a "Customer Goodwill Package" to compensate owners of 482,000 2.0-liter diesel cars found to have violated EPA-governed emissions standards, including the VW Beetle, Golf, Jetta, Passat and Audi A3 ..."
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"When pop icon Taylor Swift objected to Apple’s decision not to pay her royalties during the first three months of the tech giant’s new music streaming service (it reversed that decision within a day), it was the latest example of Apple attracting ..."
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"Remember Zune? JooJoo? Exactly. From Pepsi to Facebook, here are some of the biggest corporate belly flops ..."
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"Arcades, playgrounds, and appearances from pop stars like Avril Lavigne used to be common at shopping malls. Not anymore ..."
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"Sugar skulls at craft stores and processions in James Bond movies — the imagery associated with Day of the Dead has spread through the U.S. and often the line between it and Halloween is blurred for many Americans ..."
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From
draftmag
"There’s more to the explosive popularity of Pacifico, Corona and other Mexican imports than a growing Hispanic population ..."
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"Experts believe crash test dummies need to balloon by as much as 100lbs if automakers want to get a more accurate idea of what safety measures are needed to protect contemporary Americans ..."
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"Food stamps are a last resort for millions of low income families across America who struggle to put food on the table. So it may come as a surprise that the top purchase is not food at all; it's soda ..."
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"Researchers studied mentions of food on Twitter to discover Americans' relationship with food. Here are the top 10 food and beverage tweets, in order ..."
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"During this election season, we could all use a cup of coffee and a feel-good story. Starbucks wants to have you covered on both ..."
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"When we hear the phrase "digital health," we might think about our Fitbit, the healthy eating app on our smartphone, or maybe a new way to email our doctor ..."
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"If you’re using ad-blocking technology on your smartphone, you’re not alone ..."
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"This is what we learned when we analyzed the names of almost 40,000 Chinese restaurants ..."
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"No longer just a platform for making your life look better, Instagram is being used to predict who the next stars of international fashion runways will be ..."
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