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Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Goodbye syringe? Measles and rubella patch demonstrates its worth in Gambia vaccine trial | Gavi, the Vaccine Alliance

Goodbye syringe? Measles and rubella patch demonstrates its worth in Gambia vaccine trial | Gavi, the Vaccine Alliance | consumer psychology | Scoop.it

"Painless,  easier to administer and more thermostable than traditional vaccines, microarray patches are being touted as the future of vaccination in low-income and pandemic settings ..."


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There’s a complex history of skin lighteners in Africa and beyond

There’s a complex history of skin lighteners in Africa and beyond | consumer psychology | Scoop.it

"Somali-American activists recently scored a victory against Amazon and against colourism, which is prejudice based on preference for people with lighter skin tones ..."

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TikTok pursues a local influencer strategy in Africa | WARC

TikTok pursues a local influencer strategy in Africa | WARC | consumer psychology | Scoop.it

"TikTok, the Chinese video-sharing platform, barely existed in Africa as recently as 2018, but now it is growing rapidly after adopting a strategy of encouraging local content creators and giving them the tools to express themselves ..."

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Brands and branding: Marketing across borders in Africa

Brands and branding: Marketing across borders in Africa | consumer psychology | Scoop.it

"Finding growth in the poor economic environment we are facing in South Africa is the biggest challenge for marketers today. Organic market growth is too low to satisfy investor needs, so marketers must pursue alternatives ..."

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Why is Telegram so popular in Ethiopia and not WhatsApp? —

Why is Telegram so popular in Ethiopia and not WhatsApp? — | consumer psychology | Scoop.it

"In a recent survey of social media use in Africa, WhatsApp—and its Facebook-owned sister app Messenger—was crowned the king of apps in Africa. All except for one country: Ethiopia ..."

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Meet the woman disrupting the African fashion industry with technology

Meet the woman disrupting the African fashion industry with technology | consumer psychology | Scoop.it

"Meet Honey Ogundeyi, the Nigerian entrepreneur behind Fashpa, one of Africa's leading online fashion stores ..."

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The millennials cashing in on Africa's internet addiction

The millennials cashing in on Africa's internet addiction | consumer psychology | Scoop.it

"Fashion designers on the continent are growing from small tailor businesses into global internet sensations ..."

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Sixty-three companies shaping Africa’s FinTech ecosystem

Sixty-three companies shaping Africa’s FinTech ecosystem | consumer psychology | Scoop.it

"In this article, Let's Talk Payments provides an overview of companies shaping Africa’s FinTech ecosystem ..."

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Volkswagen is debuting a ride-sharing service in Rwanda next year

Volkswagen is debuting a ride-sharing service in Rwanda next year | consumer psychology | Scoop.it

"German carmaker, Volkswagen is debuting its new ride-hailing service in Rwanda alongside larger plans to set-up car assembly operations in the East African nation, weeks after doing the same in Kenya. After inaugurating its car assembly plant in Thika some 50kms from Nairobi, Kenya’s capital, the carmaker, which has been rocked by a series ..."

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Kenyans continue gaining more trust in online shopping

Kenyans continue gaining more trust in online shopping | consumer psychology | Scoop.it

"Despite the current growth of the internet and the new E-commerce business, online shopping continues gaining more momentum compared to the offline business ..."

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Dabur takes small step into African cosmetics market

Dabur takes small step into African cosmetics market | consumer psychology | Scoop.it

"India-based consumer goods and cosmetics player Dabur has just sealed a deal to buy a small South African cosmetics player, paving the way to huge growth potential across the African continent ..."

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Africa's rising middle class: time to sort out fact from fiction

Africa's rising middle class: time to sort out fact from fiction | consumer psychology | Scoop.it

"Some economists have touted the rising middle class as a panacea for Africa's challenges. But a more realistic diagnosis of what makes up a middle class is needed ..."

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Africa is no longer 'poor', but differences remain

Africa is no longer 'poor', but differences remain | consumer psychology | Scoop.it

"Poverty in Africa declined in two thirds of surveyed African countries in the past four years, according to a new report ..."

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The ripple effects of fast fashion: 15 million used garments pour into Accra every week

The ripple effects of fast fashion: 15 million used garments pour into Accra every week | consumer psychology | Scoop.it

"Often clothes that are 'donated' to Africa end up in landfills ..."

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People are writing less and texting more - but BiC says SA still loves its pens

People are writing less and texting more - but BiC says SA still loves its pens | consumer psychology | Scoop.it

"BIC manager for the south, east and central African region Marc D’Oliveira told Fin24 that the firm was resilient to market changes and that consumers remained loyal its products, especially in Africa ..."

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Africa's quiet cashless payments revolution

Africa's quiet cashless payments revolution | consumer psychology | Scoop.it

"There has been a quiet digital payments revolution in Africa. The new decade's challenge is making those local digital wallets, global ..."

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The app install problem in Africa – #datafree –

The app install problem in Africa – #datafree – | consumer psychology | Scoop.it

"The Silicon Valley inspired mobile app eco-system has become a huge industry with over two million apps in the Google Play and iPhone App Stores generating billions of dollars of direct and indirect ..."

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Doing business in rural Africa: Strategies for success

Doing business in rural Africa: Strategies for success | consumer psychology | Scoop.it

"Taking advantage of the business opportunities offered by Africa’s rural communities is a long-term, resource-intensive exercise requiring a highly-focused approach ..."

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Big alcohol is poised to expand into Africa. Why this is bad news for health

Big alcohol is poised to expand into Africa. Why this is bad news for health | consumer psychology | Scoop.it

"Under pressure to create new markets, big alcohol producers are scouring the African continent in what promises to yield negative socioeconomic consequences ..."

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Ikea wants in on the “creative explosion” taking over African cities

Ikea wants in on the “creative explosion” taking over African cities | consumer psychology | Scoop.it

"Ikea has recruited some of Africa’s best designers to create a uniquely African line. The furniture giant said it is trying to tap into the “creative explosion” happening across the continent right now. More than a dozen designers from seven African countries will work on an exclusive range that hopes to tap into ..."

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African online shopping trends in 2017 | IT News Africa – Africa's Technology News Leader

African online shopping trends in 2017 | IT News Africa – Africa's Technology News Leader | consumer psychology | Scoop.it

"The digital age has seen the rise of many activities that used to require you to leave the house, but can now be done from the .."

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Africa’s green energy challenge: Mega projects or off-grid?

Africa’s green energy challenge: Mega projects or off-grid? | consumer psychology | Scoop.it

"In sub-Saharan Africa, figuring out how to get electricity to 620 million people may need to be an all-of-the-above strategy ..."

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Meet Jake: The darling of social media - This Is Africa

Meet Jake: The darling of social media - This Is Africa | consumer psychology | Scoop.it

"Eureka! We found the origin of the pensive looking African boy meme ..."

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The world's most polluted city is ...

The world's most polluted city is ... | consumer psychology | Scoop.it

"The word "Africa" conjures up an romantic scenes: elephants crossing the Kalahari, crashing water at Victoria Falls, panoramic views from Table Mountain ..."

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April in Africa: All the tech news you shouldn’t miss

April in Africa: All the tech news you shouldn’t miss | consumer psychology | Scoop.it

"The continent’s growing middle class is interest from overseas, with serious activity on the continent this month from Asia ..."

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