"By way of an expansive collection of limited-edition and gender-neutral jumpsuits, track jackets, tunics, sports bra, biker shorts, and sneakers, among other things, Beyoncé made her highly-anticipated debut with Adidas in January. The new collection marks the first time that the Grammy winner has ..."
"Prada, Hermes, and Louis Vuitton fared poorly on a new report about forced labor. Meanwhile Adidas, Lululemon, and Gap had the most slavery-free supply chains ..."
"In apparel retail, longtime rivals Nike and Adidas have both recently invested heavily in digital transformation to stay at the top of their game ..."
Genius idea to encourage young people to use public transport!! The collaboration with Adidas is working to reposition the transport company BVG as a cool brand representing the city of Berlin.
"Alexander Wang, the acclaimed New York designer, energetically bounded down the catwalk last week to rapturous applause after surprising the fashion industry with a stealth collaboration with sportswear giant Adidas ..."
"Adidas will slash its 2022 dividend, the sporstwear maker said on Wednesday, after warning a split with the artist formerly known as Kanye West could push it to its first annual loss in three decades this year ..."
"Adidas is growing its partnership with WhatsApp by launching a major direct marketing campaign. Facebook-owned WhatsApp does not allow brands to run ads but does…"
"Brands are attempting to keep up with shifting consumer values by spotlighting eco-conscious initiatives, creating inclusive content, and increasing transparency ..."
"The key men's trainers trends for 2018 based on upcoming launches. From chunky soles by the likes of Balenciaga and New Balance to future-thinking sneakers from Nike and Adidas ..."
"As the first analyses of World Cup advertising roll in, WARC's Sam Peña-Taylor turns pundit with some help from Kantar Millward Brown. You can’t buy your way to glory in the World Cup ..."
"Though sneaker brands have long championed the art of “unboxing” — posting videos on social media of buzzy new products as they’re unwrapped from packaging — they are now taking the practice to the next level by adding augmented reality ...".
"The elderly man only wanted a moment away from his dreary life, where he sat surrounded by others counting down the hours while dreaming of past glories. The key to his freedom was simple—a well-worn pair of shoes. Adidas is a major brand with a roster of international agencies .."
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