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15 Questions You Must Answer when Creating a B2B Content Marketing Plan

15 Questions You Must Answer when Creating a B2B Content Marketing Plan | Content marketing et communication inspirée | Scoop.it
Is your B2B company looking to come up with an effective content marketing plan? If so, this article shows the 15 questions you must answer before…
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Content marketing et communication inspirée
Pratiques, applications, avantages et exemples plus ou moins réussies de curation et de marketing de contenu au service de votre communication sur le web     www.resourcelab.fr
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L'importance du funnel de conversion dans une stratégie de content marketing

L'importance du funnel de conversion dans une stratégie de content marketing | Content marketing et communication inspirée | Scoop.it
Dans votre stratégie de content marketing, il y a des nombreux points à prendre en compte afin d’être efficace et d’obtenir de bons résultats grâce à la qualité de votre contenu.
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Major Changes Come to Content Marketing World 2017

Major Changes Come to Content Marketing World 2017 | Content marketing et communication inspirée | Scoop.it
A few months after every Content Marketing World, I review each and every survey response about the event.  In 2016, about 800 of the 3,600 attendees completed the survey. I always start with the good stuff – what did you like best, who was your favorite speaker. It’s like watching a video with both babies and puppies at one time.
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Content Marketing : les 5 grandes tendances 2017 - Markentive

Content Marketing : les 5 grandes tendances 2017 - Markentive | Content marketing et communication inspirée | Scoop.it
Au cœur de votre stratégie Inbound Marketing, le Content Marketing connaît des évolutions constantes. Chaque année apporte son lot de nouveautés dans la manière dont les consommateurs recherchent et assimilent l’information. Pour anticiper votre stratégie 2017 et offrir des contenus adaptés aux attentes de vos prospects, Markentive vous dévoile les grandes tendances des prochains mois.
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Confused About Agile Marketing? Your Questions Answered

Confused About Agile Marketing? Your Questions Answered | Content marketing et communication inspirée | Scoop.it
Despite the growing popularity of Agile marketing and the fervent evangelism of early adopters, most marketers remain at least a bit confused. Questions are to be expected. Why? Because, although the basic Agile modus operandi is fairly straightforward – release work rapidly, learn from its performance, and adjust accordingly – Agile teams need an internal system that supports a new way of doing marketing.
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Marketing Metrics are Changing Over Time. Learn How and Why

Marketing Metrics are Changing Over Time. Learn How and Why | Content marketing et communication inspirée | Scoop.it
Measurement: it’s the fifth pillar in the content marketing framework with marketing metrics a key focus for most marketers today.
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Les tendances de l’Inbound Marketing en 2017 - Le Blog Kinoa

Les tendances de l’Inbound Marketing en 2017 - Le Blog Kinoa | Content marketing et communication inspirée | Scoop.it
L’inbound Marketing est devenu un élément incontournable dans une stratégie marketing depuis quelques années. Que cela soit pour des raisons de coût, un lead coûte 61% moins cher avec l’Inbound Marketing qu’avec le marketing traditionnel nous dit Invesp, mais aussi d’efficacité, un taux de conversion sur son site internet qui double ( 6% à 12%) selon Invesp.


Vous trouverez ci-dessous une liste des stratégies qui sont à mettre en place ou à renforcer pour l’année à venir.
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How to Create Profitable Bottom of the Funnel Content Using Data

How to Create Profitable Bottom of the Funnel Content Using Data | Content marketing et communication inspirée | Scoop.it
This process to analyze bottom of the funnel content has helped people find thousands of dollars of monthly profit buried inside Google Analytics.
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How to put more (and better) content into content marketing

How to put more (and better) content into content marketing | Content marketing et communication inspirée | Scoop.it
This is the spot in the post where we nod our heads in agreement around a core understanding: Content marketing aims to attract and persuade business customers by presenting them with interesting information in the forms of articles, blog posts, papers, videos and podcasts that engage audiences, generate favorable impressions and ultimately support buying decisions.
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Communiquer par l’art

Communiquer par l’art | Content marketing et communication inspirée | Scoop.it
L’art est un média universel, qui abolit les frontières. Le galeriste est un chaînon nécessaire et indispensable dans l’accompagnement de la création artistique.
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The Importance of Content in Social Media Marketing

The Importance of Content in Social Media Marketing | Content marketing et communication inspirée | Scoop.it
Often we get asked: How did you grow your Twitter followers to such impressive numbers? Why do my accounts not grow as much as I want them to? Why do I get nothing out of all my marketing efforts? Why do people not talk about my product in social media?
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Content Curation: The Biggest Benefits [Infographic] | Content Marketing Forum

As marketers, we are responsible for producing content at an extremely frequent rate. According to countless studies, including our own Tactics and Technology Study, content marketing is proven to help generate leads, increase traffic and establish thought leadership, among other benefits. However, many of us lack the time, staff or budget to publish enough original content to keep up with the demand.
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This Week in Content Marketing: Brands Create More Content with Less Engagement

This Week in Content Marketing: Brands Create More Content with Less Engagement | Content marketing et communication inspirée | Scoop.it
In this week’s episode of This Old Marketing, Robert and I explain why Time Inc.’s recent purchase of the company that owns Myspace has little to do with the once-thriving social networking site – and what was really behind it. Next, we discuss Twitter’s new “catch-up feed” rollout and what it means to users and advertisers, and new research that indicates content is growing fast, but engagement is dropping. Finally, we ponder an article that suggests that the tech sector is in for a big slowdown and interpret what that means to marketing tech and ad tech firms. Rants and raves include Frank Underwood’s faux campaign headquarters, out-of-this-world “space tourism” posters, and the macroeconomics of native advertising. We wrap up the show with a This Old Marketing example from Fat, Sick and Nearly Dead.
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Grow Your Business Using Content Marketing | Visual.ly

Grow Your Business Using Content Marketing | Visual.ly | Content marketing et communication inspirée | Scoop.it
This content marketing infographic illustrates how we think about growing your business online presence. What are the things to pay attention to when
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Marketing de contenu: le meilleur de 2016 | Esprit de Marque

Marketing de contenu: le meilleur de 2016 | Esprit de Marque | Content marketing et communication inspirée | Scoop.it
Des initiatives originales de marketing de contenu qui se démarquent par leur efficacité et leur usage pertinent des plateformes de diffusion.
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Content marketing B2B vs B2C : le jeu des 7 différences | Webmarketing & co'm

Content marketing B2B vs B2C : le jeu des 7 différences | Webmarketing & co'm | Content marketing et communication inspirée | Scoop.it
Le content marketing B2B diffère du content marketing BtoC. Pourquoi ? Les caractéristiques, les besoins, les envies et les usages varient selon les cibles. La preuve en 7 différences…

B2b et b2c partagent de larges similitudes. Leur stratégie respective se définit selon un processus comparable (analyser, segmenter, positionner, planifier). Pourtant, parce que leur audience est intrinsèquement différente, le content marketing BtoB affiche une mise en œuvre qui diverge du content marketing BtoC sur plusieurs points cruciaux. Découvrez 7 différences fondamentales entre le content marketing BtoB et le content marketing BtoC.
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Content Marketing: 7 Top Mistakes to Correct in 2017

Content Marketing: 7 Top Mistakes to Correct in 2017 | Content marketing et communication inspirée | Scoop.it
The content marketing sector is arguably in a purple patch, particularly when compared to the advertising industry. Why? 75 percent of marketers were increasing their investment in content marketing over the last year, 43 percent were increasing staff levels, 74 percent of companies were increasing lead quality and quantity from their content, and world famous marketer and author Seth Godin has famously remarked that, “content marketing is the only marketing left.”
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13 Surprising Benefits of Content Marketing

13 Surprising Benefits of Content Marketing | Content marketing et communication inspirée | Scoop.it
Content marketing is a hyped strategy in online marketing. There must be a reason why 88% of B2B marketers engage in content marketing.
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Utiliser le storytelling pour doper votre stratégie d'inbound marketing ?

Utiliser le storytelling pour doper votre stratégie d'inbound marketing ? | Content marketing et communication inspirée | Scoop.it
Les contenus sont au centre de votre stratégie d'inbound marketing. Et si le storytelling était le parfait complément de cette stratégie ?
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Content Marketing Tools: The 9 Best on the Market (According to Users)

Content Marketing Tools: The 9 Best on the Market (According to Users) | Content marketing et communication inspirée | Scoop.it
We analyze user sentiment regarding the nine content marketing tools that received the highest user satisfaction ratings on G2 Crowd.
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Content Marketing in 2017: How to Plan for the Future

Content Marketing in 2017: How to Plan for the Future | Content marketing et communication inspirée | Scoop.it
With the nights now looming long, it’s that time of season when we begin looking forward to the next year and thinking about what we need to change to stay competitive. There’s not much more we can learn about 2016, but there’s a lot we can learn from 2016. This article examines the ways content marketing and content marketing SEO will continue to evolve in the next 12 months.
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Why Content Marketing is Essential – Digital Authority Co – Medium

Why Content Marketing is Essential – Digital Authority Co – Medium | Content marketing et communication inspirée | Scoop.it
Content marketing is one of the best long-term marketing strategies for businesses.
Not convinced? If so, you’re not alone. The benefits and impacts of content marketing can be easily overlooked or just plain unclear to many marketers and business owners.
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Content Marketers Need to Act Like Publishers

Content Marketers Need to Act Like Publishers | Content marketing et communication inspirée | Scoop.it
One of the biggest cop-outs in corporate life is to say, “We had a great a great strategy, but we just couldn’t execute it.” Hogwash. Any strategy that doesn’t consider the ability to execute is a lousy strategy to begin with.

The problem is particularly pervasive when it comes to content. For all of the talk about “brands becoming publishers,” most marketers are simply tacking on publishing functions to their existing operations without implementing any new processes or practices. That is a grave mistake.
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Marketing de contenu / Content marketing

Les contenus, le nerf de la guerre que se livrent les sites qui entendent se maintenir en bonne place dans les résultats des moteurs de recherche. Veillez à rédiger pour une audience ciblée en vous posant les bonnes questions. Pourquoi ne pas entrer dans une démarche de "story telling" ? Quoi qu'il en soit, adoptez les principes de la rédaction pour le web.
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Les 5 enjeux du content marketing (exclu @FlashTweet)

Les 5 enjeux du content marketing (exclu @FlashTweet) | Content marketing et communication inspirée | Scoop.it
Le mercredi 2 mars s’est tenu un Webinaire organisé par Visionary Marketing, ayant pour sujet « les 5 enjeux du content marketing ». Voici un petit résumé de cette session très enrichissante, de par les échanges avec les participants et de leur intérêt pour ce sujet (nous avons même dépassé de 45 minutes la durée du Webiniaire en raison de nombreuses questions très intéressantes).
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Content Curation Strategy: A 5-Step Journey [Infographic] | Content Marketing Forum

Content Curation Strategy: A 5-Step Journey [Infographic] | Content Marketing Forum | Content marketing et communication inspirée | Scoop.it
Marketers who are hoping to better engage their buyers with content should consider adding curation to their content marketing strategy.  In fact, research indicates that leading marketers are curating 25% of all the content that they publish.
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