Content marketing et communication inspirée
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Content marketing et communication inspirée
Pratiques, applications, avantages et exemples plus ou moins réussies de curation et de marketing de contenu au service de votre communication sur le web     www.resourcelab.fr
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Utiliser le storytelling pour doper votre stratégie d'inbound marketing ?

Utiliser le storytelling pour doper votre stratégie d'inbound marketing ? | Content marketing et communication inspirée | Scoop.it
Les contenus sont au centre de votre stratégie d'inbound marketing. Et si le storytelling était le parfait complément de cette stratégie ?
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Content Marketing Tools: The 9 Best on the Market (According to Users)

Content Marketing Tools: The 9 Best on the Market (According to Users) | Content marketing et communication inspirée | Scoop.it
We analyze user sentiment regarding the nine content marketing tools that received the highest user satisfaction ratings on G2 Crowd.
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Content Marketing in 2017: How to Plan for the Future

Content Marketing in 2017: How to Plan for the Future | Content marketing et communication inspirée | Scoop.it
With the nights now looming long, it’s that time of season when we begin looking forward to the next year and thinking about what we need to change to stay competitive. There’s not much more we can learn about 2016, but there’s a lot we can learn from 2016. This article examines the ways content marketing and content marketing SEO will continue to evolve in the next 12 months.
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Recrutement et digitalisation : Combler l’écart avec la stratégie d’entreprise

Recrutement et digitalisation : Combler l’écart avec la stratégie d’entreprise | Content marketing et communication inspirée | Scoop.it
Les 30 dernières années ont vu se superposer au modèle traditionnel fondé sur la planification et les économies d'échelle, un modèle fondé sur l'innovation et l'agilité.

Uber, Spotify, Le bon coin ou Air BnB ne sont que quelques exemples très médiatisés de ce phénomène et de nombreux acteurs en place ont été durement touchés par ce changement.

Cette nouvelle donne qui requiert réactivité et vision pour trouver de nouvelles positions repose bien souvent sur la capacité humaine à soutenir les transformations.

Dans ce contexte, les techniques classiques de planification du recrutement suffisent-elles pour doter les entreprises du vivier de collaborateurs dont elles ont besoin pour développer une stratégie dans un environnement changeant ? Quels soutiens peuvent leur apporter les professionnels du recrutement ?
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Communiquer par l’art

Communiquer par l’art | Content marketing et communication inspirée | Scoop.it
L’art est un média universel, qui abolit les frontières. Le galeriste est un chaînon nécessaire et indispensable dans l’accompagnement de la création artistique.
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The Importance of Content in Social Media Marketing

The Importance of Content in Social Media Marketing | Content marketing et communication inspirée | Scoop.it
Often we get asked: How did you grow your Twitter followers to such impressive numbers? Why do my accounts not grow as much as I want them to? Why do I get nothing out of all my marketing efforts? Why do people not talk about my product in social media?
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Content Curation: The Biggest Benefits [Infographic] | Content Marketing Forum

As marketers, we are responsible for producing content at an extremely frequent rate. According to countless studies, including our own Tactics and Technology Study, content marketing is proven to help generate leads, increase traffic and establish thought leadership, among other benefits. However, many of us lack the time, staff or budget to publish enough original content to keep up with the demand.
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This Week in Content Marketing: Brands Create More Content with Less Engagement

This Week in Content Marketing: Brands Create More Content with Less Engagement | Content marketing et communication inspirée | Scoop.it
In this week’s episode of This Old Marketing, Robert and I explain why Time Inc.’s recent purchase of the company that owns Myspace has little to do with the once-thriving social networking site – and what was really behind it. Next, we discuss Twitter’s new “catch-up feed” rollout and what it means to users and advertisers, and new research that indicates content is growing fast, but engagement is dropping. Finally, we ponder an article that suggests that the tech sector is in for a big slowdown and interpret what that means to marketing tech and ad tech firms. Rants and raves include Frank Underwood’s faux campaign headquarters, out-of-this-world “space tourism” posters, and the macroeconomics of native advertising. We wrap up the show with a This Old Marketing example from Fat, Sick and Nearly Dead.
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Grow Your Business Using Content Marketing | Visual.ly

Grow Your Business Using Content Marketing | Visual.ly | Content marketing et communication inspirée | Scoop.it
This content marketing infographic illustrates how we think about growing your business online presence. What are the things to pay attention to when
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Le brand content, créateur de contenu

Le brand content, créateur de contenu | Content marketing et communication inspirée | Scoop.it
Le digital fait évoluer nos habitudes de consommation des médias. La quantité d'informations, de contenus éditoriaux, mais aussi de publicités proposée aux internautes augmente de manière exponentielle. Fortes de ces nouvelles tendances, les agences de communication et les medias ont inventé de nouvelles tactiques de communication pour les marques. L'une d'elles est le Brand Content. Mais que se cache-t-il vraiment derrière ce concept ? Guillaume de la Fléchère, Directeur General de neo@Ogilvy France, nous livre sa vision des choses.
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INFOGRAPHIC: The Science of Storytelling

INFOGRAPHIC: The Science of Storytelling | Content marketing et communication inspirée | Scoop.it
Brand storytelling is big – and getting bigger. As we’re all geeky about the content, stories and ideas that brands publish we thought we’d take a look at the science behind storytelling.
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Fujifilm X-Pro2 impressions and reviews curation | Thomas Menk

Fujifilm X-Pro2 impressions and reviews curation | Thomas Menk | Content marketing et communication inspirée | Scoop.it

More than 40 impressions or reviews about new FUJI X-PRO2 here on my curation blog. This is the best overview and decision guidance about X-Pro1 successor and the quickest way to find all your information you need :)


Via Thomas Menk
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Le marketing d'influence, ou comment cibler sa communication

Le marketing d'influence, ou comment cibler sa communication | Content marketing et communication inspirée | Scoop.it
"Pas simple pour une entreprise de trouver les outils marketing les plus à même de servir ses affaires. 

A peine s'est-elle faite à l'idée d'occuper les réseaux sociaux que des « experts » lui conseillent de recourir au marketing d'influence. 

D'accord, mais de quoi s'agit-il ?"


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Les tendances de l’Inbound Marketing en 2017 - Le Blog Kinoa

Les tendances de l’Inbound Marketing en 2017 - Le Blog Kinoa | Content marketing et communication inspirée | Scoop.it
L’inbound Marketing est devenu un élément incontournable dans une stratégie marketing depuis quelques années. Que cela soit pour des raisons de coût, un lead coûte 61% moins cher avec l’Inbound Marketing qu’avec le marketing traditionnel nous dit Invesp, mais aussi d’efficacité, un taux de conversion sur son site internet qui double ( 6% à 12%) selon Invesp.


Vous trouverez ci-dessous une liste des stratégies qui sont à mettre en place ou à renforcer pour l’année à venir.
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How to Create Profitable Bottom of the Funnel Content Using Data

How to Create Profitable Bottom of the Funnel Content Using Data | Content marketing et communication inspirée | Scoop.it
This process to analyze bottom of the funnel content has helped people find thousands of dollars of monthly profit buried inside Google Analytics.
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How to put more (and better) content into content marketing

How to put more (and better) content into content marketing | Content marketing et communication inspirée | Scoop.it
This is the spot in the post where we nod our heads in agreement around a core understanding: Content marketing aims to attract and persuade business customers by presenting them with interesting information in the forms of articles, blog posts, papers, videos and podcasts that engage audiences, generate favorable impressions and ultimately support buying decisions.
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Why Content Marketing is Essential – Digital Authority Co – Medium

Why Content Marketing is Essential – Digital Authority Co – Medium | Content marketing et communication inspirée | Scoop.it
Content marketing is one of the best long-term marketing strategies for businesses.
Not convinced? If so, you’re not alone. The benefits and impacts of content marketing can be easily overlooked or just plain unclear to many marketers and business owners.
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Content Marketers Need to Act Like Publishers

Content Marketers Need to Act Like Publishers | Content marketing et communication inspirée | Scoop.it
One of the biggest cop-outs in corporate life is to say, “We had a great a great strategy, but we just couldn’t execute it.” Hogwash. Any strategy that doesn’t consider the ability to execute is a lousy strategy to begin with.

The problem is particularly pervasive when it comes to content. For all of the talk about “brands becoming publishers,” most marketers are simply tacking on publishing functions to their existing operations without implementing any new processes or practices. That is a grave mistake.
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Marketing de contenu / Content marketing

Les contenus, le nerf de la guerre que se livrent les sites qui entendent se maintenir en bonne place dans les résultats des moteurs de recherche. Veillez à rédiger pour une audience ciblée en vous posant les bonnes questions. Pourquoi ne pas entrer dans une démarche de "story telling" ? Quoi qu'il en soit, adoptez les principes de la rédaction pour le web.
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Les 5 enjeux du content marketing (exclu @FlashTweet)

Les 5 enjeux du content marketing (exclu @FlashTweet) | Content marketing et communication inspirée | Scoop.it
Le mercredi 2 mars s’est tenu un Webinaire organisé par Visionary Marketing, ayant pour sujet « les 5 enjeux du content marketing ». Voici un petit résumé de cette session très enrichissante, de par les échanges avec les participants et de leur intérêt pour ce sujet (nous avons même dépassé de 45 minutes la durée du Webiniaire en raison de nombreuses questions très intéressantes).
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Content Curation Strategy: A 5-Step Journey [Infographic] | Content Marketing Forum

Content Curation Strategy: A 5-Step Journey [Infographic] | Content Marketing Forum | Content marketing et communication inspirée | Scoop.it
Marketers who are hoping to better engage their buyers with content should consider adding curation to their content marketing strategy.  In fact, research indicates that leading marketers are curating 25% of all the content that they publish.
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How to Apply Lean Marketing to Your Content Based Business

How to Apply Lean Marketing to Your Content Based Business | Content marketing et communication inspirée | Scoop.it

"Almost every entrepreneur has made this mistake…


They spend months or even years building a product or a feature they think is going to change the world.


And then the day comes to release their work to the world. Guess what happens?


Crickets.


Turns out, people didn’t really want a Tinder for cats. Who knew?

Some ideas seem great to us but turn out to be total duds.


And it doesn’t just happen with the obviously crazy ideas either. It can happen even with those that seem logical and feel like sure things.


There is a solution you can use to avoid this problem as long as you actually put it into action.


It’s called the lean business model. "

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How To Create An Easy Content Marketing Strategy You'll Actually Use - Forbes

How To Create An Easy Content Marketing Strategy You'll Actually Use - Forbes | Content marketing et communication inspirée | Scoop.it
Where do you start with content marketing? The first step is develop a plan that looks at your goals, conversion actions, key audiences and ways to reach those groups.
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5 Things You Need For Your Content Marketing Success – Apart From Great Content

5 Things You Need For Your Content Marketing Success – Apart From Great Content | Content marketing et communication inspirée | Scoop.it
Content Marketing is much more than content creation. For real content marketing success you need to know what you want to achieve and work hard for it.
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3 Content Marketing Strategies NOT To Overlook In 2015

3 Content Marketing Strategies NOT To Overlook In 2015 | Content marketing et communication inspirée | Scoop.it
Have you developed your strategy yet? Here are 3 Content Marketing Strategies NOT To Overlook In 2015
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