Content marketing et communication inspirée
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Content marketing et communication inspirée
Pratiques, applications, avantages et exemples plus ou moins réussies de curation et de marketing de contenu au service de votre communication sur le web     www.resourcelab.fr
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Les 5 enjeux du content marketing (exclu @FlashTweet)

Les 5 enjeux du content marketing (exclu @FlashTweet) | Content marketing et communication inspirée | Scoop.it
Le mercredi 2 mars s’est tenu un Webinaire organisé par Visionary Marketing, ayant pour sujet « les 5 enjeux du content marketing ». Voici un petit résumé de cette session très enrichissante, de par les échanges avec les participants et de leur intérêt pour ce sujet (nous avons même dépassé de 45 minutes la durée du Webiniaire en raison de nombreuses questions très intéressantes).
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Content Curation Strategy: A 5-Step Journey [Infographic] | Content Marketing Forum

Content Curation Strategy: A 5-Step Journey [Infographic] | Content Marketing Forum | Content marketing et communication inspirée | Scoop.it
Marketers who are hoping to better engage their buyers with content should consider adding curation to their content marketing strategy.  In fact, research indicates that leading marketers are curating 25% of all the content that they publish.
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How to Apply Lean Marketing to Your Content Based Business

How to Apply Lean Marketing to Your Content Based Business | Content marketing et communication inspirée | Scoop.it

"Almost every entrepreneur has made this mistake…


They spend months or even years building a product or a feature they think is going to change the world.


And then the day comes to release their work to the world. Guess what happens?


Crickets.


Turns out, people didn’t really want a Tinder for cats. Who knew?

Some ideas seem great to us but turn out to be total duds.


And it doesn’t just happen with the obviously crazy ideas either. It can happen even with those that seem logical and feel like sure things.


There is a solution you can use to avoid this problem as long as you actually put it into action.


It’s called the lean business model. "

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How To Create An Easy Content Marketing Strategy You'll Actually Use - Forbes

How To Create An Easy Content Marketing Strategy You'll Actually Use - Forbes | Content marketing et communication inspirée | Scoop.it
Where do you start with content marketing? The first step is develop a plan that looks at your goals, conversion actions, key audiences and ways to reach those groups.
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5 Things You Need For Your Content Marketing Success – Apart From Great Content

5 Things You Need For Your Content Marketing Success – Apart From Great Content | Content marketing et communication inspirée | Scoop.it
Content Marketing is much more than content creation. For real content marketing success you need to know what you want to achieve and work hard for it.
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3 Content Marketing Strategies NOT To Overlook In 2015

3 Content Marketing Strategies NOT To Overlook In 2015 | Content marketing et communication inspirée | Scoop.it
Have you developed your strategy yet? Here are 3 Content Marketing Strategies NOT To Overlook In 2015
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Mastering Content Marketing: 7 Required Principles for Success

Mastering Content Marketing: 7 Required Principles for Success | Content marketing et communication inspirée | Scoop.it

"If you’re not thrilled with the results you’re getting from content marketing, you might be missing a piece of the of the puzzle ..."

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20 websites that publish terrific content to curate

20 websites that publish terrific content to curate | Content marketing et communication inspirée | Scoop.it
We'd like to tell you where to find the super-great content to curate. The undiscovered gems. The stuff your audience will love, and hasn’t ever seen before. Finding that type of content can actually take some work.
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How to Future-Proof Your Content Marketing Strategy

How to Future-Proof Your Content Marketing Strategy | Content marketing et communication inspirée | Scoop.it
Learn why you should care about future-proofing your content -- and get tips on how to do it.
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Why We're More Likely To Remember Content With Images And Video (Infographic)

Why We're More Likely To Remember Content With Images And Video (Infographic) | Content marketing et communication inspirée | Scoop.it
Without a visual component, your message might not be getting heard.
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How Content Curation Can Inform Content Marketing - Return On Now

How Content Curation Can Inform Content Marketing - Return On Now | Content marketing et communication inspirée | Scoop.it
If you aim to promote yourself with content marketing, take advantage of the behavior you observe during the content curation process. It can help.
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5 astuces pour utiliser Pinterest pour votre curation de contenus

5 astuces pour utiliser Pinterest pour votre curation de contenus | Content marketing et communication inspirée | Scoop.it
Organiser sa curation de contenu est un enjeu indispensable pour construire une bonne stratégie, que ce soit de community management, comme de content marketing. En effet, la curation de contenu po...
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Picsho. Recherche et curation d'images sur les réseaux sociaux

Picsho. Recherche et curation d'images sur les réseaux sociaux | Content marketing et communication inspirée | Scoop.it
Picsho est un outil de curation en ligne qui permet de …
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This Week in Content Marketing: Brands Create More Content with Less Engagement

This Week in Content Marketing: Brands Create More Content with Less Engagement | Content marketing et communication inspirée | Scoop.it
In this week’s episode of This Old Marketing, Robert and I explain why Time Inc.’s recent purchase of the company that owns Myspace has little to do with the once-thriving social networking site – and what was really behind it. Next, we discuss Twitter’s new “catch-up feed” rollout and what it means to users and advertisers, and new research that indicates content is growing fast, but engagement is dropping. Finally, we ponder an article that suggests that the tech sector is in for a big slowdown and interpret what that means to marketing tech and ad tech firms. Rants and raves include Frank Underwood’s faux campaign headquarters, out-of-this-world “space tourism” posters, and the macroeconomics of native advertising. We wrap up the show with a This Old Marketing example from Fat, Sick and Nearly Dead.
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Grow Your Business Using Content Marketing | Visual.ly

Grow Your Business Using Content Marketing | Visual.ly | Content marketing et communication inspirée | Scoop.it
This content marketing infographic illustrates how we think about growing your business online presence. What are the things to pay attention to when
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Le brand content, créateur de contenu

Le brand content, créateur de contenu | Content marketing et communication inspirée | Scoop.it
Le digital fait évoluer nos habitudes de consommation des médias. La quantité d'informations, de contenus éditoriaux, mais aussi de publicités proposée aux internautes augmente de manière exponentielle. Fortes de ces nouvelles tendances, les agences de communication et les medias ont inventé de nouvelles tactiques de communication pour les marques. L'une d'elles est le Brand Content. Mais que se cache-t-il vraiment derrière ce concept ? Guillaume de la Fléchère, Directeur General de neo@Ogilvy France, nous livre sa vision des choses.
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INFOGRAPHIC: The Science of Storytelling

INFOGRAPHIC: The Science of Storytelling | Content marketing et communication inspirée | Scoop.it
Brand storytelling is big – and getting bigger. As we’re all geeky about the content, stories and ideas that brands publish we thought we’d take a look at the science behind storytelling.
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Fujifilm X-Pro2 impressions and reviews curation | Thomas Menk

Fujifilm X-Pro2 impressions and reviews curation | Thomas Menk | Content marketing et communication inspirée | Scoop.it

More than 40 impressions or reviews about new FUJI X-PRO2 here on my curation blog. This is the best overview and decision guidance about X-Pro1 successor and the quickest way to find all your information you need :)


Via Thomas Menk
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Le marketing d'influence, ou comment cibler sa communication

Le marketing d'influence, ou comment cibler sa communication | Content marketing et communication inspirée | Scoop.it
"Pas simple pour une entreprise de trouver les outils marketing les plus à même de servir ses affaires. 

A peine s'est-elle faite à l'idée d'occuper les réseaux sociaux que des « experts » lui conseillent de recourir au marketing d'influence. 

D'accord, mais de quoi s'agit-il ?"


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Major Content Trends For 2016

Major Content Trends For 2016 | Content marketing et communication inspirée | Scoop.it
We asked several sources from the last year -- each of whom approaches content marketing from a different angle -- to share their takes on the major trends emerging in the discipline.
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The Blogger's Guide to Content Distribution Channels - Pushing Social

The Blogger's Guide to Content Distribution Channels - Pushing Social | Content marketing et communication inspirée | Scoop.it
Distribution Channels aren’t talked about much in the social media space but they are critical in the startup world. I’ve thrown a new buzzword at you so we’ll start with a definition. Distribution Channels are places where your target audience congregate online to satisfy their thirst for more information about your subject. Read More
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15 Questions You Must Answer when Creating a B2B Content Marketing Plan

15 Questions You Must Answer when Creating a B2B Content Marketing Plan | Content marketing et communication inspirée | Scoop.it
Is your B2B company looking to come up with an effective content marketing plan? If so, this article shows the 15 questions you must answer before…
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10 Ways To Create Contagious Content for Your Social Media Marketing

10 Ways To Create Contagious Content for Your Social Media Marketing | Content marketing et communication inspirée | Scoop.it
Creating shareable content boils down to understanding your audience. Here are some powerful ways to create contagious content that begs to be shared
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Curation Contenus avec Intelligence ou l’art de faire de la marque un média ouvert aux autres

Curation Contenus avec Intelligence ou l’art de faire de la marque un média ouvert aux autres | Content marketing et communication inspirée | Scoop.it

"Dans un contexte d’"overdose" publicitaire où les marques deviennent des médias à part entière, la création et la diffusion de contenus liés à la marque, ses produits, son marché sont au cœur des problématiques d’un nombre croissants d’annonceurs".

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eBay lance son service de curation Collections en France

eBay lance son service de curation Collections en France | Content marketing et communication inspirée | Scoop.it
Les acheteurs et vendeurs d'eBay.fr sont invités à créer leur propre sélection de produits à partir des 700 millions d'annonces du site.
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